Help shape how the Council communicates our city’s identity and pride

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Closes 1 Jan 2026

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How can the Council’s brand better reflect Birmingham’s identity, diversity, and ambition?

Branding is more than just a logo or a colour scheme - A brand is defined as how you recognise and feel about an organisation, it is the way people recognise and interact with Birmingham City Council.

Strong branding helps us show who we are, what we stand for, and why people can rely on us.

When our branding is consistent and professional, it builds confidence, makes communication clearer, and strengthens the relationship between the Council and the community.

Can you help us shape our branding by answering the following questions?

1. How familiar are you with Birmingham City Council and what it does?
2. How proud do you feel to be supported by Birmingham City Council?
3. How would you like the Council to come across in the future? Please select two
4. What kind of qualities would you most like to see from Birmingham City Council? Please select three.
5. When you see the Birmingham Coat of Arms, what feeling or connection does it give you (if any)?

Click here to see the Coat of Arms

The coat of arms features a shield divided into four quarters by a white cross patterned with black ermine spots. At the center of the cross is a golden mural crown, symbolizing civic authority. • Top-left and bottom-right quarters: Blue background with a diagonal gold zigzag pattern. • Top-right and bottom-left quarters: Red background with a series of gold triangles pointing inward. Above the shield is a helmet with a gold and blue mantling, topped by a golden castle turret adorned with a red rose. Emerging from the turret is an arm holding a hammer, representing industry and craftsmanship. On either side of the shield are supporters: • Left supporter: A figure in a white robe holding an artist’s palette and brushes, symbolizing art and culture. • Right supporter: A figure in a work apron holding a cup and standing beside an anvil, representing manufacturing and labor. Below the shield is a scroll bearing the motto “FORWARD” in red letters, signifying progress and ambition.

6. Do you think the Birmingham Coat of Arms is a good symbol to represent Birmingham City Council today?
7. What do you feel is the one thing that BEST describes the character of Brummies?
8. What could the Council do differently to increase people’s pride in the city and their connection to it?
9. How well do you feel the Council currently reflects the diversity of Birmingham in its branding and communications?
10. What do you think Birmingham City Council should stand for? Please select two
11. Which of the following 8 sentences best reflects how you think the Council should serve communities? Please rate each from 1 - 8, where 1 = Extremely inspiring/relevant and 8 = Not at all inspiring/relevant
12. In one sentence, how would you like to describe Birmingham City Council five years from now?