Pavement Advertising Procurement Beheard consultation
Feedback updated 31 Jan 2016
We asked
Birmingham City Council currently has a contract for the provision of street furniture that is used to advertise Council activities, as well as receiving income from commercial advertising. The city pavement advertising contract is for pavement, roadside and central reservation advertising only and is due to come to an end during December 2016.
The project requires the development of a vision for street scene advertising in Birmingham, which will lead to the procurement of a contractor, forming a partnership with Birmingham City Council, to deliver this vision.
It is proposed that the new contract will provide an upgrade to the existing portfolio and will generate significant revenue for Birmingham City Council. It is intended this income will be used to provide services to citizens.
We requested feedback on how we use these assets.
Please see the original consultation notice on the Birmingham Be Heard Website:
https://www.birminghambeheard.org.uk/economy/pavement-advertising-procurement
You said
Following the consultation, between 18th May and 20th June 2015, a total of 81 responses were collected from Walking, Cycling and Faith Groups, The British Retail Consortium, The Royal National Institute of Blind People (RNIB), Local Business Improvement Districts, Birmingham Voluntary Services Council (BVSC), NHS, BCC Highways Transportation and other members of the public, who provided their thoughts and advice on the scheme.
High level analysis of feedback:
The design of the new advertising asset:
Within the detail, responses have requested that consideration is given to the following themes which include ‘visual’ , ‘audio’ and ‘positioning’ of the assets within the streetscape.
Content:
74% of the responses fed back to say the project should provide a platform for both commercial advertising and city messaging, whilst providing advertising at a reduced rate to promote events to the visitor economy. This is against 13.6%, who preferred for the council to maximise the income generated using commercial advertising only. The remaining 12.4% did not respond.
Advertising formats:
28.4% preferred fixed picture digital advertising rather than 18% who opted for full motion digital. 12.3% requested paper advertising and 39% did not provide a response
We did
Following the consultation we provided feedback to cabinet members highlighting the detail within the City Pavement Advertising Strategy Report. This was presented and approved at cabinet committee on 22nd September 2015.
Link to CMIS - Committee Management Information System - webcast:
http://www.birmingham.public-i.tv/core/share/open/webcast/0/0/560/190485/0/0/start_time/2331000
Link to Public Report:
We would like to thank everyone who took part in the consultation in assisting us with this phase of the project.
Overview
Background Information
Birmingham City Council currently has a contract for the provision of street furniture that is used to advertise Council activities as well as receiving income for commercial advertising. The contract will be for pavement, roadside and central reservation advertising only. This contract is due to end and the City Council will advertise in Europe for a replacement contract. It is proposed that the new contract will generate significant income for the City Council and this income will be used towards supporting services.
Planning permission will be gained for where advertising each asset will be located and the associated consultation will be undertaken. It is proposed that the advertising assets will be in locations such as the city centre and main arterial routes into the City. We also wish to ensure that the design is consistent and supports the Council to be in line with other prestigious cities in Europe. An example of a CENTRO Way finder unit is shown below and the assets in this contract will follow this design.
The City Council is interested in both sides of a structure being used for commercial advertising but is considering whether a discounted rate should be available for Council messages and advertisements.
Why your views matter
The purpose of this consultation is to obtain public feed-back on these proposals. In particular, we are interested in whether there are any issues which may need to be considered concerning the impact any of the nine protected characteristics. Feedback on how we use these assets to promote the local visitor economy is also important as we need to understand views on whether we maximise income to the Council or reduce this income in exchange for promoting Birmingham events.
What happens next
The outcome of the consultation will help shape the design and location of the assets and will also influence the nature of the contract that will go out to tender.
Areas
- ACOCKS GREEN
- ASTON
- BARTLEY GREEN
- BILLESLEY
- BORDESLEY GREEN
- BOURNVILLE
- BRANDWOOD
- CITY CENTRE
- CITY-WIDE
- EDGBASTON
- ERDINGTON
- HALL GREEN
- HANDSWORTH WOOD
- HARBORNE
- HODGE HILL
- KINGS NORTON
- KINGSTANDING
- LADYWOOD
- LONGBRIDGE
- LOZELLS AND EAST HANDSWORTH
- MOSELEY AND KINGS HEATH
- NECHELLS
- NORTHFIELD
- OSCOTT
- PERRY BARR
- QUINTON
- SELLY OAK
- SHARD END
- SHELDON
- SOHO
- SOUTH YARDLEY
- SPARKBROOK
- SPRINGFIELD
- STECHFORD AND YARDLEY NORTH
- STOCKLAND GREEN
- SUTTON FOUR OAKS
- SUTTON NEW HALL
- SUTTON TRINITY
- SUTTON VESEY
- TYBURN
- WASHWOOD HEATH
- WEOLEY
Audiences
- Disabled people
- People with Disabilities
- People with Learning Disabilities
- Visitors/tourists
- Cyclists
- Motor Vehicle Drivers
- Pedestrians
- Businesses
- Faith groups
- Community groups
- Voluntary Organisations
Interests
- Citizens Satisfaction
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